Company News, Financial News

What’s in a Name?

Edgewell Personal Care to debut July 1.

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By: TOM BRANNA

Editor

What do birds and blades have to do with batteries? Nothing, which is why Energizer Holdings, Inc. is renaming its personal care business as Edgewell Personal Care upon its separation to become an independent company. The Household Product Division will retain the Energizer Holdings, Inc. name and logo. “Edgewell” is a newly coined word created by combining two familiar terms. “Edge” expresses the company's drive to be on the leading edge of innovation and to deli...

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